Briefkraft uses Artificial Intelligence responsibly and transparently — in accordance with the EU AI Act and the GDPR.
Briefkraft is a Deployer of AI systems within the meaning of the EU AI Act (Regulation (EU) 2024/1689). We are not a manufacturer of AI models and do not develop our own foundation models.
As a Deployer, we use AI services from third-party providers to help our users create social media content. We bear responsibility for the specific use of these systems within our product.
The AI system used by Briefkraft falls into the category of minimal risk pursuant to the EU AI Act. Briefkraft does not meet any of the criteria for high-risk AI systems:
AI systems are used exclusively to assist with the creation of social media content: text suggestions, captions and post ideas.
AI-assisted analysis of posting times and content recommendations to support editorial planning.
No AI-generated content is published automatically without review by the user. Every post goes through the following process:
Briefkraft does not use AI systems that are prohibited under Art. 5 of the EU AI Act. In particular:
All AI-generated content is clearly labelled as such in the dashboard. Users always know which content was suggested by AI.
Briefkraft recommends that its users label AI-generated content when publishing, pursuant to Art. 50(4) of the EU AI Act, where required by law.
All AI-generated content is logged in our system. Every user can view their complete content history in the dashboard. This enables:
Briefkraft uses AI services from external providers. The names of these providers are disclosed in our Terms of Service and Legal Notice (Impressum) in accordance with our transparency obligations under GDPR Art. 13 and the EU AI Act. All AI services used:
Briefkraft reviews its AI compliance measures at least once a year and updates this page accordingly. The next review is planned for early 2027.
For questions about our AI systems, their use or for enquiries pursuant to the EU AI Act, please contact:
Briefkraft AI Compliance
Email: [email protected]