Guide & details
MCP connector · Last updated: 11 October 2026
Ask Claude "What worked last month?" or "Fill the gaps in my calendar next week". Claude reads your real Briefkraft analytics, calendar and brand voice and creates drafts. Nothing is published without your explicit confirmation.
Requirements
- A Briefkraft account on any plan (Free included). Your plan's limits apply, e.g. the number of AI captions per month.
- Claude (claude.ai, desktop or mobile app, Claude Code) or another MCP client such as ChatGPT, Perplexity, Grok, Mistral Le Chat, Cursor or VS Code.
Set up in claude.ai, Claude Desktop and mobile
- In Claude open Settings → Connectors → Add custom connector (or pick Briefkraft in the connectors directory).
- Name
Briefkraft, URLhttps://briefkraft.co/mcp. Keep authentication "Sign in now" and OAuth client "Register automatically". - Click Connect, sign in with your Briefkraft account and allow access. No API key needed.
Set up in Claude Code
claude mcp add --transport http briefkraft https://briefkraft.co/mcpThen type /mcp in Claude Code and choose "Authenticate". Scripts or clients without OAuth can use an API key from Settings → API as header Authorization: Bearer bk_live_….
Set up in ChatGPT
Briefkraft is an official app in the ChatGPT app directory. Open Briefkraft in ChatGPT, click Connect, sign in with your Briefkraft account and allow access. No developer mode, no URL, no API key.
Set up in Perplexity, Grok and Le Chat
In Perplexity and Grok: add a custom connector with the URL https://briefkraft.co/mcp, choose OAuth as authentication (leave client ID and secret empty, they are registered automatically), then sign in with your Briefkraft account and allow access.
- Perplexity: Settings → Connectors → add a custom connector. Requires Perplexity Pro or higher.
- Grok:
grok.com/connectors→ New Connector → Custom. Grok Build (terminal):grok mcp add --transport http briefkraft https://briefkraft.co/mcp– sign-in opens in the browser on the first tool call. - Mistral Le Chat: Connectors → Add connector → Custom MCP, choose "Bearer token" as authentication and paste an API key from Settings → API.
Providers rename their menus from time to time. If sign-in fails, tell us which app you used: kontakt@briefkraft.co.
Tools
| Tool | What it does | Type |
|---|---|---|
| get_insights | KPIs vs. previous period, best formats and posting times, top posts | read |
| get_calendar | Scheduled and published posts plus days without a post | read |
| get_weekly_strategy | Current AI weekly strategy | read |
| get_inspiration | Top posts of watched competitor accounts with analysis | read |
| list_posts, get_post | Read the content queue | read |
| list_media | Find your own photos, logos and videos in the media library (usable in posts, Briefkraft fits the format when posting) | read |
| get_account_info, list_connections, get_brand_voice | Account, connected social accounts, brand voice | read |
| create_post | Create a draft (does not publish) | write |
| generate_caption, repurpose_content | AI text in your brand voice, from a topic or a text/video link | write |
| update_post, update_brand_voice | Edit a draft or the brand voice | modify, asks first |
| delete_post | Delete a draft (never published posts) | delete, asks first |
| approve_post | Approve and publish, two-step: preview first, then confirmation | publish, asks first |
| check_post | Check a draft before posting: score 0–100 for hook, structure, CTA, length, hashtags; on Pro with your measured patterns, a prediction and 2 hook variants in your brand voice | read |
| suggest_post_times | Next free slots per platform, from your measured best times and your posting rules | read |
| import_media | Pull an image or video into the media library from a link (location metadata removed) | write |
| schedule_drafts | Schedule all (or selected) drafts into free slots at once, by your posting rules, two-step: plan first, then confirmation | publish, asks first |
| create_carousel | Fully designed carousel from the Carousel Studio as a draft, texts in your brand voice | write |
| generate_image | AI image for a post (counts against your image quota) | write |
| get_job | Fetch a carousel or image that was still being created | read |
In Claude and ChatGPT, post previews, post checks, free slots, scheduling plans, carousels, the calendar and insights appear as cards right in the chat. You confirm approving and scheduling there with one click.
Ready-made prompts in the client: Plan the week, Performance review, Repurpose content.
Examples
- "What worked for me in the last 30 days, and why?"
- "Plan 3 LinkedIn posts for next week on the free days, as drafts."
- "Turn this podcast link into posts for LinkedIn and Instagram."
Security and data
- Sign-in via OAuth 2.1 with PKCE; access tokens expire after 1 hour and are stored as hashes only.
- Publishing is two-step: Claude shows a preview first and posts only after your OK.
- Disconnect any time under Settings → API → Connected AI apps; access ends immediately.
- Details in the Privacy Policy, section 7c.
Support
Questions or problems: kontakt@briefkraft.co (German, English).